trade show tips, learning resources & guides

Make the most of your next trade show or face-to-face event with articles, guides and more from Nimlok.

Comprehensive Trade Show and Event Checklist

This comprehensive trade show and event checklist will help you plan for your events. This checklist includes tips to plan for your trade show/event, as well as marketing ideas and guidelines for your success!

Corporate Event And Trade Show Budgeting & ROI Analysis

Eliminate the guesswork and make the most of your trade show or event. This e-book is a guide that helps you plan for your event costs, set goals and understand the value of your face-to-face marketing efforts.

Get the booth you want for the budget you have

Are you curious as to what type of exhibit aligns with your budget and timeline? This e-book outlines different exhibit types, lead times and price points of off-the-shelf, semi-custom and custom exhibits to help steer you in the right direction. Learn which exhibit type is best for you and take the next step to start your project!

5 steps to evaluating trade show value e-book

Are trade shows a good value for your brand? This e-books walks you through the step-by-step process of understanding and analyzing the benefits of trade shows and events. Learn how to eliminate the guesswork, set clear-cut goals, track measurable results and continually refine your strategy!

inspiring & interactive trade show exhibits e-book

Get inspired to create an unforgettable, interactive trade show exhibit. This e-book showcases how real exhibitors incorporated fun trade show games, interactive demonstrations and stunning product displays to draw a crowd of engaged attendees. From games to giveaways and everywhere in between, Nimlok shares tips and tricks on how to create the ultimate interactive experience.

social media for exhibitors e-book

Having a strong social media presence is key when it comes to connecting with trade show attendees. This e-book will show exhibitors how to harness the power of social media to expand reach and create an open dialogue with consumers before, during and after face-to-face events. Learn how to set goals and track results while making a strong social impact on the show floor and beyond.

trade show planning guide

From reserving booth space to scheduling electrical services to reserving a lead capture machine, there are a lot of moving parts when planning for a trade show or event. Nimlok’s Ultimate Trade Show Planning Checklist will help you prepare for a successful exhibiting experience by outlining common "to-do" items in the months leading up to and after an event.

how to create a killer trade show exhibit

Learn the process of creating a killer trade show exhibit with this free guide, which explores the planning, prep and processes surrounding the design of a semi-custom or custom trade show exhibit. From defining your goals, to assessing your needs to watching your exhibit come to life, this guide is a must-read for exhibitors looking to refresh their trade show booth.                                  

beginner to winner trade show e-book

Nimlok's Beginner to Winner e-book is designed to help you become a better exhibitor via a simple five step plan. From budgeting to designing your exhibit to managing and growing your program and beyond, this e-book will help you take your exhibiting program to the next level.

trade show ideas e-book

A well-designed, creative trade show exhibit can help exhibitors wow passersby, engage visitors and sell to clients and prospects. In this e-book, you will read 20+ exhibiting success stories that combine creative event marketing strategies with exhibits that wow, engage and sell. 

smart marketers guide

From pre-event marketing to post-event wrap up, this guide walks the reader through all the steps necessary to create an event marketing strategy that will maximize trade show investments. Learn how to develop objectives, craft marketing plans and implement campaigns to draw attention to your company on and off the show floor.

trade show ROI playbook

Trade shows and face-to-face marketing events can be the secret play for achieving overall sales and marketing success. Follow the concise, actionable steps presented in this guide to score big and improve return on investmen at your next trade show or event.

trade show budgeting worksheet

It is challenging to navigate the often complex costs associated with attending a trade show or event, but outlining a budget with a clear overview of total costs can help you save big. Nimlok's trade show budget worksheet outlines typical expenses associated with trade show participation, providing transparency in expected costs.

guide to island trade show exhibits

Whether you are looking to wow, sell or engage attendees at your next event, an island exhibit can help you achieve trade show success. In Nimlok’s Guide to Island Exhibits, we share best practices for designing an island exhibit.

is rental right for you?

Wondering if exhibit rentals is the right move for your company? Check out Nimlok's “Is Renting Right For You” guide for a side-by-side comparison of rented versus purchased exhibits.

nimlok trade show marketing blog

Nimlok's trade show marketing blog features articles covering a variety of trade show- and event-related topics to help you become an expert trade show and event marketer. Topics range from exhibit booth planning to social media at events to exhibit design trends and beyond.

case studies

Looking for inspiration and guidance? You're not alone! Browse our library of real-life case studies to see how trade shows can work for you!

oh, my trade show graphics! webinar

Watch this webinar recording of Nimlok experts sharing tips on designing, creating and caring for trade show graphics. These helpful tips cover the technical, stylistic and strategic foundations that will equip you to create printer-ready graphics for your next event.

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