"As a global leader in the lighting industry, it is crucial that our brand stands out at every trade show we attend. Nimlok Philadelphia not only helped us stand apart from our competition, they fashioned an exhibit that displayed the distinct personality of Westinghouse Lighting to our visitors."
Westinghouse Lighting is a US-based lighting solutions provider specializing in light bulb, light fixture and ceiling fan distribution. For the LIGHTFAIR 2015 show, Westinghouse Lighting wanted a budget-friendly trade show exhibit that showcased their products and brand while allowing for on-the-floor consultations.
Nimlok Philadelphia, a Pennsylvania-based authorized Nimlok distributor, collaborated with Westinghouse Lighting to refresh their 20’ x 20’ custom modular trade show exhibit. Nimlok Philadelphia designed new graphics for Westinghouse Lighting, including sections of the exhibit’s interior “wood paneling” fabric graphics, which gave the affect of a custom exhibit while remaining within budget. To keep the brand and products at the forefront, lighting solutions were incorporated throughout the exhibit, including the space used for one-on-one consultations. Customers could interact with booth staff in a “showroom” style branded environment. The exhibit was capped by a large, circular fabric hanging sign to promote the brand on the show floor. Nimlok Philadelphia’s exhibit solutions helped Westinghouse Lighting capture the attention-grabbing, stand out look they desired, while keeping the exhibit within budget.