| Client's Comments | "Our ‘goal-first’ approach to designing Triangle Suspension’s exhibit enabled the company to increase brand awareness, exceed show objectives and strategically grow its trade show program." |
|---|
Design Challenge
Well-known as an industry leader in auto suspension products for heavy- and light-duty vehicles, Triangle Suspension invests in trade shows to increase brand and product line awareness within the industry. Looking to attend the Heavy Duty Aftermarket Week (HDAW) show, Triangle Suspension partnered with Nimlok St. Louis, the expert and exclusive Nimlok exhibit solution provider in St. Louis, to deliver an exhibit that distinctively showcased Triangle Suspension’s three product lines while enabling the company to generate leads on the show floor.
Design Solution
Experienced in designing exhibit solutions for clients in the auto industry, Nimlok St. Louis understood the importance of branding on the exhibit, both for the company as a whole, as well as for individual product lines. Nimlok St. Louis designed a 20’ x 20’ custom modular trade show exhibit featuring three arms - each branded to a specific product line - radiating off of a pillar structure, which was crowned by a triangle-shaped banner to mirror Triangle Suspension’s logo.
Company branding was strategically placed at high, middle and low points on the exhibit graphics, ensuring maximum brand exposure and recognition to passersby on the trade show floor. The three distinct arm structures made it easy for visitors to understand each of the separate product lines, while giving booth staff a backdrop for discussing capabilities and selling products.
After qualifying in-booth visitors, a central reception counter at the front of the exhibit served as a lead capture point. As an additional bonus, the central back pillar housed a lockable closet so Triangle Suspension could safely store products during show off-hours.
Enabled by its high-functioning and stylish exhibit, Triangle Suspension was able to exceed lead goals at HDAW. Furthermore, the company decided to invest in more trade shows throughout the year, using the same exhibit. Learn more about this exhibit design.
