| Client's Comments | "Wow! Our new Fabtech booth made huge impressions with our customers, OEM partners, potential OEM partners and even a competitor or two. To use a baseball analogy, it was a grand slam. We had record leads, people were engaged with the displays and more.Thank you and the entire Nimlok team for helping bring this vision to reality." |
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Design Challenge
Mate Precision Tooling (MPT) is an international manufacturer of sheet metal fabrication products and tools. Due to recent rebranding efforts and product line expansion, MPT outgrew their existing exhibit and needed a new display solution for upcoming tradeshows and events.
The new exhibit needed to showcase products that ranged from large tools to delicate parts. Additionally, MPT wanted to include key display features for branding and booth staff, such as hanging signs, literature racks, informational videos and storage.
Design Solution
Nimlok Minnesota listened carefully to MPT's specific needs, designing a custom 20' x 40' booth to fulfill their long-term trade show marketing goals. The updated exhibit accommodated the company's expanding product line by including three separate kiosks, each designed to showcase the wide range of MPT products. Abundant storage counters created easy access to samples and marketing materials, while also functioning as natural meeting and reception areas.
Because MPT emphasized their rebranding efforts, Nimlok Minnesota expertly prioritized brand messaging as the booth's focal point. The exhibit included a literature wall, monitors playing informational videos and a hanging sign that effectively communicated brand messaging.
The booth received praise from staff and attendees alike during its premiere at FABTECH. The open concept layout improved traffic flow by minimizing bottlenecks, allowing attendees to circulate freely through the well-organized booth. Nimlok Minnesota succeeded by presenting Mate Precision Tooling's entire product line and effectively communicating their new mission statement.
