"Having worked on smaller projects with Nimlok Michigan we were confident in their ability to help us reach our vision. That’s why I contracted them again when we needed a larger standout exhibit. Our team here at IMPCO worked closely with Nimlok Michigan throughout the designing process, and they were a pleasure to collaborate with. We got the exhibit that we wanted without going over budget."
IMPCO manufactures a full range of “microfinishing” machines, which are used for a variety of tool and component finishing processes. IMPCO participates in numerous shows throughout the year, but, for the 2014 International Machine Technology Show in Chicago, they needed a large-scale booth to help them stand out and attract more visitors. IMPCO also needed an exhibit that could showcase their microfinishing process and communicate their brand identity.
To create a design that aligned with IMPCO’s trade show needs, Nimlok Michigan crafted a 20’ x 20’ custom modular exhibit with a layout open enough to house one of IMPCO’s microfinishing machines. A laminate-paneled archway with an elevated spotlit sign projected the brand and attracted visitors to the space. Large monitors played footage of IMPCOs microfinishing process giving visitors an up-close look at IMPCO’S capabilities. At the rear of the exhibit, a tension fabric backdrop communicated IMPCO’s branded message. Finishing off the design, a backlit branded reception counter greeted visitors and served as storage space for booth materials. By creating a 20’ x 20’ design, Nimlok Michigan was able to give IMPCO their larger “standout” exhibit space with room for their machines on the show floor.