trade show learning resources & guides
Make the most of your next trade show or face-to-face event with articles, guides and more from Nimlok.
From pre-event marketing to post-event wrap up, this guide walks the reader through all the steps necessary to create an event marketing strategy that will maximize trade show investments. Learn how to develop objectives, craft marketing plans and implement campaigns to draw attention to your company on and off the show floor.
Trade shows and face-to-face marketing events can be the secret play for achieving overall sales and marketing success. Follow the concise, actionable steps presented in this guide to score big and improve return on investmen at your next trade show or event.
It is challenging to navigate the often complex costs associated with attending a trade show or event, but outlining a budget with a clear overview of total costs can help you save big. Nimlok's trade show budget worksheet outlines typical expenses associated with trade show participation, providing transparency in expected costs.
A comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.
Whether you're planning for your first, second or twentieth trade show, this guide benefits all event and trade show marketers by providing an overview of key considerations event planners must weigh. From exhibit selection to budgeting and beyond, this guide will help make your next event a smooth-sailing, drama-free experience.
Whether you are looking to wow, sell or engage attendees at your next event, an island exhibit can help you achieve trade show success. In Nimlok’s Guide to Island Exhibits, we share best practices for designing an island exhibit.
exhibit rentals is the right move for your company? Check out Nimlok's “Is Renting Right For You” guide for a side-by-side comparison of rented versus purchased exhibits.
Nimlok's trade show marketing blog features articles covering a variety of trade show- and event-related topics to help you become an expert trade show and event marketer. Topics range from exhibit booth planning to social media at events to exhibit design trends and beyond.
Looking for inspiration and guidance? You're not alone! Browse our library of real-life case studies to see how trade shows can work for you!