Nimlok®, a division of Orbus Exhibit & Display Group®, is excited to share “Five Steps to Evaluating Trade Show Value,” the newest e-book in the extensive list of educational resources Nimlok provides exhibitors. This step-by-step guide aims to answer the question “What value do trade shows provide for your brand?” and includes the following guidance:
• Establishing Quantifiable Goals
• Tips for Refining The Audience
• Essential Trade Show Metrics
• Tactics for Nurturing New Leads
• Analytic Tools for Determining Value
To improve lead generation and ROI, download the newest Nimlok e-book here. All of Nimlok's free educational resources can be found at Nimlok.com/learning-center.