Nimlok®, a division of Orbus Exhibit & Display Group®, is excited to share “Five Steps to Evaluating Trade Show Value,” the newest e-book in the extensive list of educational resources Nimlok provides exhibitors. This step-by-step guide aims to answer the question “What value do trade shows provide for your brand?” and includes the following guidance:

• Establishing Quantifiable Goals
• Tips for Refining The Audience
• Essential Trade Show Metrics
• Tactics for Nurturing New Leads
• Analytic Tools for Determining Value

To improve lead generation and ROI, download the newest Nimlok e-book here. All of Nimlok's free educational resources can be found at


About Nimlok

Nimlok®, a division of Orbus Exhibit & Display Group®, a global leader in delivering face-to-face marketing experiences, including trade show exhibits, event environments and permanent solutions for branding spaces. Now in its fourth decade, Nimlok works via a network of 200 partners in 56 countries to provide strategy and execution in custom modular design, construction, installation, dismantling and storage.