guide to trade show planning

Nimlok's Ultimate Guide to Trade Show Planning  

Planning a trade show is about more than preparation, it is about creating a trade show planning template that consistently yields positive results. If you want to create an evolving trade show marketing plan, the following tips can help you focus your efforts on building your brand and improving your trade show marketing investment. 

evaluate and improve on the past

Successful trade show marketing is less about having a static approach and more about nurturing a living marketing ecosystem designed to evolve and grow over time. When planning for a trade show, analyze past results along with future trends to help you create the most effective plan of attack.

get to know your demographic

It is easy to think you know everything there is to know about your target audience. However, industry landscapes can change rapidly. A proven technique to better understanding your demographic is to create a  buyer persona. Buyer personas are data-based mock-ups of your ideal customer. You can use the information collected to plan the brand messaging most compatible with your demographics needs.

stay objective-focused

Trade show success hinges on meeting your organization’s marketing objectives. During your planning, eliminate ideas and messaging you feel are unlikely to help you reach your event marketing objectives. Dreaming big is great, however, you should make sure your ideas are rooted in meeting your company’s marketing objectives.

training staff

Magnificent exhibits, outstanding product demonstrations and amazing in-booth activities are all effective at engaging qualified visitors, but a personable and knowledgeable booth staffer is your most valuable weapon. While drafting your trade show plan, make sure you outline a staff training program that is focused on connecting with your clients and prospects on the trade show floor.

trade show planning guide

Whether you're planning for your first, second or twentieth trade show, the Trade Show Planning Guide benefits all event and trade show marketers by providing an overview of key considerations event planners must weigh. From exhibit selection to budgeting and beyond, this guide will help make your next event a smooth-sailing, drama-free experience.

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