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De La Rosa - 10x30 custom modular exhibit

client's comments

"We have been renting a 20’ x 20’ island trade show exhibit for the past few years, but needed a new exhibit with fresh graphics, more display space and storage for our exhibiting needs this year. Nimlok Chicago understood our needs, and translated our ideas into a standout exhibit."
Armando Crespo, President Distribuidora De La Rosa

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design challenge

Distributora De La Rosa is a Mexican-based confection company specializing in the manufacture and distribution of Mazapan peanut candy and fruit bars. For the past few years, De la Rosa has been renting a 20’ x 20’ island exhibit. De la Rosa wanted a newer design that incorporated rented and purchased elements to form a cohesive exhibit space. De La Rosa also needed more space for product display and plenty of storage space.

design solution

Nimlok Chicago, a Chicagoland-based authorized Nimlok dealer, helped De La Rosa achieve their exhibiting goals by designing a 10’ x 30’ inline custom modular exhibit that coupled purchased exhibit elements with rented components. Nimlok Chicago elected to design an inline exhibit to help facilitate De La Rosa’s need for an open layout. Vivid tension fabric graphics with strong branding elevated De La Rosa’s profile on the trade show floor. To help De La Rosa add more real estate to display their products, integrated shelving was added to the backwall. Display cases offered ample storage space with lockable cabinets for in-booth materials. Nimlok Chicago’s design delivered an affordable, impactful exhibit solution that helped De La Rosa turn heads at the 2015 Sweets and Snacks Expo in Chicago.


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