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Datatrak International - 20x20 custom modular exhibit

client's comments

"The Rogers Company understood our needs, translated them to great ideas and provided great service in the process. Their work is always of the highest quality. We greatly appreciate all they do for us!"
DATATRAK International Marketing

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design challenge

DATATRAK International is a data management software provider for the clinical healthcare trials industry. They needed a 20’x20’ exhibit to represent their company at the Drug Information Association Annual Meeting after recently introducing new products and a new brand image. In addition to gaining brand exposure, DATATRAK wanted to incorporate multiple monitors into an open layout that featured their new product. The design also needed to provide seating, storage space, semi-private meeting areas and space to house their in-booth entertainment - a magician.

design solution

The Rogers Company, a Nimlok authorized distributor, created a 20’x20’ custom modular exhibit using versatile system pieces coupled with dye-sublimated fabric pillowcase graphics, rigid graphic accents and other custom details. The exhibit was highlighted by a 20’-tall tower that projected DATATRAK’s brand across the show floor. The open layout configuration created space for the entertainer, drawing the audience into the exhibit to view product demo stations while semi-private meeting spaces allowed for one-on-one client meetings. The booth successfully featured DATATRAK products via integrated technology and created a fun, but also professional, atmosphere.

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