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Benz Inc. - 20x40 custom exhibit

client's comments

"Working with Studio Displays enabled me to spend my time preparing for the trade show. I can rely on Studio Displays to design, plan, layout and setup the display to exactly match our needs. I never spent a minute worrying about the booth."
Klaudia Sanders, Benz Incorporated

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design challenge

Benz Inc. specializes in the development and manufacturing of tooling systems for tuning and milling machines and machining centers. The company wanted their exhibit to exude a high-tech look and feel, but also preserve the branding of a long standing, traditional German technology company. To further build their brand among customers attending the International Manufacturing Technology Show, Benz Inc. also wanted an exhibit that would keep their logo and brand colors in the foreground.

design solution

Studio Displays, a Nimlok authorized distributor, met the needs of Benz Inc. by designing a modern, 20’ x 20’ custom modular exhibit. The design incorporated sharp, sleek angles, two mounted LCD monitors and plenty of room for product displays. Branding was kept in the forefront with a tapered square hanging structure displaying the Benz Inc. logo far above competitors. Additionally, the company’s brand colors were incorporated throughout, including in display pedestals featuring blue lighted bases. Monitor displays provided visitors with product information and videos to accompany the wide variety of Benz Inc. products on display. Sleek design coupled with a focus on products gave Benz Inc. the high-tech look desired and successfully created a stronger corporate image.


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