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Aurora World - 50x60 custom exhibit

client's comments

"It was a real pleasure to work with Design Group Exhibits. In my twenty plus years of setting up shows, I've never worked with a more professional and conscientious team. They made my job much easier."
Sean Hellenbrand, Managing Director of Strategic Accounts, Aurora World

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design challenge

Aurora World is a leading manufacturer of high-end plush toys in the global gift industry. For the 2017 Toy Fair show in New York City, Aurora World was in need of a large-scale exhibit solution to showcase a wide range of plush toys. Due to the highly competitive climate of the show, privacy and product security were of utmost importance.

design solution

Aurora World collaborated with expert exhibit partner, Design Group Exhibits, to design and build an enclosed 50’ x 60’ exhibit. The exhibit exterior featured Aurora World branded graphic murals, a prominent exhibit entryway to control crowd flow and unique “floating” display shelves that boldly displayed the Aurora World brand and products to Toy Fair attendees. Design Group Exhibits expertly fabricated these floating shelves, which came with wireless LED lighting.

The interior of the exhibit played host to additional floating shelves to further showcase product capabilities to visitors. Themed sections inside of the space organized products by categories and helped visitors better understand Aurora World’s offerings. The open layout of the exhibit facilitated networking and discussion among visitors and staff.

The combination of the booth exterior—which gave passersby a taste of Aurora World’s product scope—and the booth interior—which engaged visitors with Aurora World’s brand and product lines—resulted in a successful exhibiting experience at Toy Fair. Because of the creative expertise of Design Group Exhibits, Aurora World was able to attract large crowds inside their exhibit space and vault their brand above competitors on the show floor.


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