| Client's Comments | "Amadeus UK has a streamlined marketing department, which means it is important for us work with partner companies who are experts in their respective fields. Nimlok thoroughly understands the trade show market and have developed a unique, adaptable and robust system that Amadeus UK could reconfigure for exhibition usage over the coming years. Nimlok handled our project - from initial booth design to on-site construction/dismantling to secure storage - in a thoroughly professional manner." |
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Design Challenge
To design a custom trade show exhibit which reflects the aspirations and ethos of the company. Project a relaxed and modern feel, complimenting the range of products and services Amadeus offers to the travel industry. Incorporate earthy colors into the graphics and integrate a massage area into the exhibit to reinforce the informal feel of the design.
Design Solution
A modern, open-plan exhibit design, incorporating all the major features specified by Amadeus. The layout of the custom trade show exhibit allows the visitor to pass from one area to the next with ease and is designed to draw a parallel between the booth and the travel solutions provided by Amadeus. The graphics and graphic design further re-enforce this concept by using the latest digital fabric technology. Light semi-transparent graphic drops break up the different areas of interest while providing clear branding opportunities. As specified, a consultation and massage area was incorporated to the overall design while still maintaining an open-plan feel.
