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infographic: trade show booth elements

Posted: 4/1/2013 | By: Justine Savage
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It's impossible to resist a good infographic, and it's also impossible to resist making one!

There are ten key trade show display elements for a successful trade show marketing event. Remember the periodic table of elements you had to memorize in chemistry class? We decided to rethink the parts of trade show displays like elements essential for success.

Here are some of the essential trade show elements for success:

Meeting Areas – Essential to have space to meet privately with visitors

Smart Storage – Keep your trade show display clean and organized as well as secure valuables.

Interactive Content – Engage the audience further

Audio & Video Content – Content is KING! Keep your content simple and remember videos and animation have more draw than a slideshow.

Trade Show Giveaways – A clever and useful giveaway will attract visitors and help them remember your name.

Knowledgeable Staff – It’s required that you have an educated staff that know the products, the services, the goals and message to promote.

When these elements are combined together, they create a dynamic, eye-catching and business building trade show display that will generate attendees to visitor your booth.


Justine is the Marketing Supervisor for Nimlok and spends her days keeping her finger on the trade show industry pulse. Film enthusiast and lover of all things pop culture, in her spare time she can be found binge watching shows on Netflix and catching up on her podcasts.


Comments (1)
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Charles - 3/4/2014 10:33:10 AM

These trade show booth elements make it easier to understand and give you a glimpse of what to do when you’re in a certain booth. Categorizing them makes it easy to move about in the booth and my opinion may make it look systematic.


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Nimlok Online offers Fast Solutions portable products including banner stands, pop up displays, tension fabric displays, display stands and accessories.

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