planning tips

Trade show planning is an essential part of ensuring your event is a success. Read through our tips to learn some trade show basics and also get ideas for improving the tactics you use to increase your trade show ROI and set you apart from your competition.

competitive advantage

• International Exhibiting: Planning your Next Convention in Singapore, Dubai, or China. 
• Assess Your Success and Identify Your Weaknesses 
• Determine Goals to Determine the Right Show For You 
• Determine Who Is Most Interested In Your Products or Service 
• Focus Your Efforts & Gain Feedback About New Products  
• Identify Competitor's Tactics to Improve Your Own 
• Measure Results to Ensure You're Getting Return From Shows 
• Use Competitive Advantage to Your Advantage - Part 1  
• Use Competitive Advantage to Your Advantage - Part 2 
• Use Competitive Advantage to Your Advantage - Part 3 
• Use Competitive Advantage to Your Advantage - Part 4 

image & design

• Bright, Quality Graphics Get Attendee's Attention 
• Determine Booth Size to Plan Appropriately 
• Educate Attendees and Gain Visibility By Hosting a Mini Seminar 
• Establish a Budget and Stick To It 
• Evaluate Your Needs to Make Appropriate Updates to Your Display 
• Get Input About Your Effectiveness  
• Identify Weaknesses and Strengths to Plan Ahead  
• Identify Your Exhibiting Goals To Choose the Best Booth for Your Company  
• Pick an Exhibit That is Right for Your Needs 
• Represent Your Brand and Company Well Through Your Display  
• Study the Show Floor plan and Identify Traffic Patterns to Plan Your Booth Location 
• The Look & Feel of Your Booth Makes a Big Impression 
• Use Color to Your Advantage on the Show Floor 
• Visualize Goals When Preparing for a Show 
• Welcoming Spaces Help Attract Attendees 

show services

• Always Know Your Point Of Contact  
• Negotiate With Vendors to Receive the Best Pricing Possible 
• Plan Accordingly to Avoid Hidden Costs  
• Review Key Saftey Protocol 
• Secure a Reputable Logistics Company 
• Show Services Checklist Part 1 
• Show Services Checklist Part 2