nimlok going green and saving green

Niles, IL, April 8, 2009

Exhibit producer promotes reusability as easy on the budget AND the environment

NILES, Illinois (March 18, 2009) -- While the 2008 mantra of “green exhibiting” may have been replaced by “reduce costs,” Nimlok Company believes it is possible to be Earth friendly and budget smart. The exhibits and display producer is working to ensure ecologically conscious exhibiting isn’t lost in the buzz of recession-time concerns.

For many exhibitors, just finding an affordable way to exhibit at their next show is critical. Nimlok encourages on-the-fence exhibitors to maintain their show presence by offering reduced pricing on rental properties while promoting refreshed graphics to keep their brands and products up to date. This strategy, while financially responsible, is also environmentally conservative.

“Nearly 40-years before “green” was an exhibiting buzzword, Nimlok began developing reusable exhibit solutions,” says Simon Perutz, President of Nimlok Company. “Our reconfigurable custom modular designs and dynamic exhibit rental program support our commitment to waste reduction and create affordable exhibiting alternatives.”

Nimlok distributors are also encouraging long-term reusability in developing exhibits. Their custom modular exhibit designs can reconfigure to adapt to different show dimensions and face-to-face settings. The concept of “many interchangeable exhibits from one” reduces the overall design budget, limits materials and reduces storage.

“A 20-by-20 island exhibit can be scaled down and used as two separate 10-by-10’s, then be further broken down and incorporated permanently to brand a lobby space,” says Nimlok Director of Design Dave Fugiel. “This prolongs the life and usage of our exhibits and stretches the client’s return on investment.”

Nimlok Company is a global leader in delivering face-to-face marketing experiences, including trade show exhibits, event environments and permanent solutions for branding spaces. Now in its fourth decade, Nimlok works via a network of 200 partners in 56 countries to provide strategy and execution in custom modular design, construction, installation, dismantle and storage. To learn more, please visit www.nimlok.com.