custom modular goes big
Niles, IL, April 8, 2009
Nimlok Company Introduces Series of Custom Modular Solutions for Large Scale Exhibits
NILES, Illinois (March 18, 2008) -- Bolder, bigger, iconic: these are words commonly whispered around the aisles of EuroShop, reserved for super custom exhibits. They are also descriptions that are harder to come by in an age of tightened exhibit budgets and environmental concerns.
For Nimlok, they join "cost-effective", "environmentally conscious" and "practical" in defining their epic scale EXHIBITOR2009 show booth.
Nimlok, a pioneer in the development of custom modular exhibit solutions, will introduce a series of hardware and graphic innovations integrated into this year’s exhibit, themed"The Nimlok Way." A newly released integrated truss system gives the exhibit producer large structural capabilities unmatched in custom modular design. Meanwhile, a new channel-based fabric connection creates the sleek, monolithic look reserved for the costly giants of the custom exhibit world.
"The cutting edge look is only half of the story," says Dave Fugiel, Nimlok Company Design Director. "What we’ve accomplished is executing a modern custom look using materials that are reconfigurable, light-weight, cheaper, and reusable. It’s what custom modular is all about."
Nimlok’s innovative new BoldTruss combines the load-bearing capabilities of a heavyduty truss system with the structural characteristics and versatility of a channel extrusion. The result is a light-weight structural component that can span large distances, and integrates cleanly with graphics and a broad custom modular toolkit.
For the passers-by at Exhibitor 2009, it equates to massive branding spaces, bold openspace architecture, and little sign of the aluminum framework associated with custom modular design. Nimlok will also debut the FCE-2, a new fabric channel attachment that allows them to wrap their modular components in tight-fitting stretch materials, with little visible seam or connection.
"What you see—and what you don’t see—is the other half of the story," adds Joel Chaiken, Director of Marketing for Nimlok. "The new Fabric Connection Extrusion allows Nimlok to create nearly borderless graphic walls, the kind of massive iconic structures that used to take tons of wasted carbon to produce."
By taking advantage of lightweight modular materials, they have achieved greatly reduced shipping volumes. At 600 square feet and 18 feet tall, their 2009 Exhibitor booth weighs in at a trim 7900lbs. Nimlok is capable of recirculating the materials, reconfiguring the structure for different venues, or recycling the aluminum. Once dismantled, their Exhibitor 2009 booth components will be incorporated into a global inventory of rental properties.
Nimlok Company is a global leader in delivering face-to-face marketing experiences, including trade show exhibits, event environments and permanent solutions for branding spaces. Now in its fourth decade, Nimlok works via a network of 200 partners in 56 countries to provide strategy and execution in custom modular design, construction, installation, dismantle and storage.