promotion tips

Marketing is a key component of a successful trade show strategy; it is instrumental in helping you meaningfully engage with as many clients and prospects as possible. Our promotion tips provide guidelines on how to get the most out of your promotions, before the show, at the show and after the show.

advertising & sponsorships

• 10-Point Advertising Checklist 
• Guidelines for Show Directory Advertising 
• Guidelines for Sponsorships 
• Tips for Trade Show Advertising 

in-booth strategy

• Maximize Your Visibility by Effectively Distributing Collateral Part 1 
• Maximize Your Visibility by Effectively Distributing Collateral Part 2 
• Planning for Live Presentations 
• Quick Communications Tips for a Memorable Exhibit 
• Word of Mouth Marketing 

outside the booth

• Generating Media Buzz for Your Product or Service 
• How to Plan a Press Conference Part 1 
• How to Plan a Press Conference Part 2 
• Media Strategy 101 Part 1 
• Media Strategy 101 Part 2 

pre & post show marketing

• Implement a Promotional Strategy Plan  
• Increase Awareness Through Marketing Show Participation  
• Use the Media's Help to Gain Visibility  
• Direct Mail Planning Guide 
• Improve Pre-Show Marketing ROI 

promotion tips

• Gain Visibility at trade show  
• Increase Brand Awareness and Gain Booth Traffic with Giveaways  
• Making an Impact at Your Next Trade Show 
• Use Case Studies with Real People  
• Using Appropriate Giveaways