productivity tips

Tradeshows and events represent the best and most meaningful way to connect with key customers face-to-face. Our productivity tips are designed to help you maximize the value you receive out of the trade shows you select.

follow up & results

• Forecast the Profitability of Each Lead 
• Gain Feedback From Booth Attendees  
• Gather Information from Your Booth Staffers  
• Have a Detailed Follow Up Plan and Track Your ROI 
• Make a Follow Up Plan and Stick To It!  
• Post Show Press Releases Help Connect with Attendees 
• Precisely Manage Each Expense  

managing leads

• Associate a Cost to Hot Leads 
• Customize Your Lead Tracking Tool to Better Categorize Prospects 
• Enter Information Properly and Take Notes 
• Get the Most From Every Lead 
• Rank and Manage Every Lead for Follow Up 
• Send Information and Thank You Notes ASAP 

pre-show productivity

• Examine Your Exhibiting Program to Improve Weaknesses 
• Find Savings in trade show Logistics 
• Get the Most From Your Vendor Relationships 
• Keep a Notebook Handy to Record Ideas and Important Facts 
• Plan Your Lead Gathering Process 
• Plan Your Trade Show for Optimum Efficiency  
• Research Competitors to Prepare for the Show Floor and Beyond 
• Show and Attendee Research Starts Early 
• Three Things You Shouldn't Bring to the Show 
• Understand the Organization's Goals While Preparing  

selling tips

• Checklist for Establishing Goals & Objectives