Promotion Tips: Increase Brand Awareness and Gain Booth Traffic with Giveaways

Tied into giving visitors an incentive to visit your trade show booth is the opportunity to offer a premium item, known as a giveaway, to entice them. Your giveaway items should be designed to increase memorability, communicate, motivate, promote, or increase recognition of your company. Developing a dynamite giveaway takes thought and creativity. For example, you could put together a booklet of industry-specific Web sites, or create a special report on a particular industry concern, such as safety in the workplace.

Consider what your target audience wants, what will help them do their jobs better, what they can't get elsewhere, and what is product-service-related and educational. Think about having different gifts for different types of visitors. You can use giveaways in two ways: as a reward or token of appreciation for visitors participating in a demonstration, presentation, or contest; at your trade show exhibit, and as a thank-you to visitors who give you specific information about their particular needs.