Pre & Post-Show Marketing: Direct Mail Planning Guide

1. What is a realistic time-line for your campaign?
   • Date to begin planning:
   • Date to create pre-show mailing piece(s):
   • Date to create pos-show mailing piece(s):
   • 1st mailing:
   • 2nd mailing:
   • 3rd mailing:
   • Post-show mailing:
    
2. What are your  trade show exhibit goals?
3. Who is your target audience?
4. What particularly interests your target audience?
5. What differentiates you from your competitors?
6. What benefits do your products and/or services offer?
7. What is needed to create pre- and post-show promotional pieces?
8. What kind of an incentive will encourage attendees to visit your trade show booth?
9. Who needs to receive your mailings?
10. How will you track and evaluate the response to your campaign?