Follow Up & Results: Gather Information from Your Booth Staffers
After the show, it’s a good policy to thank and recognize your team for participating and helping fun a successful trade show exhibit. They’ve worked hard and deserve some recognition for their efforts. You also want to solicit their feedback on the value of your show participation. They often have very easy-to-implement ideas that can make a huge difference at future shows. Here are five simple and very practical questions to ask them:
- How would you rate the quality of the visitors to your booth?
- How would you rate the trade show booth as a selling environment?
- In which products/services did visitors show the most interest?
- What suggestions do you have for improving the company’s future show participation?
- Should the company participate in this show again?
Have them elaborate on their answers so that you can capture as much useful information as possible.