Image & Design: Use Color to Your Advantage on the Show Floor

Color is an incredibly powerful tool, with the ability to impact  our perceptions and our emotions. There’s a reason why fast food chains decorate with a lot of orange and red. These two hues are known to stimulate the appetite, and hungry customers are customers who will buy.

You can divide colors into two categories: exciting and calming. Exciting colors please the eye, while calming colors create a relaxed, comfortable atmosphere.

Exciting Colors: Orange, Yellow, Red, Gold
Calming Colors: Blue, Green

To create a trade show booth that is enticing, one that literally lures attendees in from the aisle, consider combining an exciting color with a calming color in your signage, graphics, display elements, and even your booth staff attire.

However, it is imperative that your color use does not compromise or alter your corporate images. Use color to support your branding and booth design and not conflict with it!