Image & Design: Identify Weaknesses and Strengths to Plan Ahead

1. Why are you exhibiting at this show?
2. What are your show goals and objectives?
3. Overall, what are your greatest business strengths?
4. How do your products/services differ from your competitors'?
5. What have been your major problem areas?
6. What products/services would be best for you to highlight in your trade show exhibit?
7. Where do most of your customers come from?
8. What customers would you like to have, which you do not now serve?
9. What are your trade show booth priorities?
10. How will you know if you've achieved your objectives?