Image & Design: Establish a Budget and Stick To It

What would you do without a good old budget? Establishing a trade show display budget can be tough, especially if you have no past performance information to reference. Your budget for your trade show exhibit will vary because requirements differ from show to show.

According to trade show research, the following is a budgeting guideline:

• 29% — Space
• 16% — Exhibit design
• 17% — Show services
• 13% — Travel and expenses
• 12% — Shipping
• 12% — Advertising, promotion and special activities
•   1% — Other

(Source: CEIR - Center for Exhibition Industry Research, October 1999)