Exhibit Staffing: Thirteen Essential Questions When Staffing a Trade Show Exhibit
How many people are needed to staff the
trade show booth
?
Who are the best people to represent the organization?
Has staff training been organized?
Has a pre-show meeting been scheduled?
Is the booth team familiar with the products or services being displayed?
Has a practice demonstration session been organized?
Will a technical representative be available to answer questions?
Has a dress code been established?
Have badges been ordered for all booth personnel?
Do booth personnel have sufficient business cards?
Has a booth schedule been planned?
Who will oversee
trade show exhibit
installation and dismantling?
Does that person understand the move-out procedure?
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