Exhibit Staffing: Guidelines for Avoiding Exhibiting Taboos

Don't...

1. Sit, read, smoke, eat, chew gum or drink in the trade show booth.
2. Ignore prospects by forming a cozy cluster and chatting with colleagues.
3. Use the booth/cell phone while visitors are around.
4. Leave the booth without informing colleagues.
5. Be late for booth duty.
6. Close off conversation by crossing your arms.
7. Use inappropriate/negative body language, e.g., giving someone "the fig."
8. Stand with your back to the aisle.
9. Ask, "Can I help you?"
10. Lean on booth furniture.
11. Drink alcohol or eat garlicky or spicy foods during the day.
12. Complain.
13. Wear new shoes or high heels.
14. Talk negatively about the competition.
15. Let the booth get untidy.
16. Get into over-the-fence conversations with neighboring trade show exhibits.
17. Congregate at your booth when you are off duty.
18. Be unprofessional.