Case Study: Marketfirst

Project Description:  20' x 20' Custom Modular Computer Technology Exhibit

client's comments

"The goal was to creatively blend many different elements into one cool exhibit without looking like we forced it. Tyler succeeded - it looks great!"
— Deb Venable, Exsel Exhibits 

design challenge

Design a custom trade show exhibit that introduces an array of exciting new products from Nimlok including lightweight fabric architecture, truss, structural extrusion, panel infill materials and dye-sublimated fabric graphics. The custom trade show exhibit design needs to "push the envelope" to demonstrate both Nimlok's capabilities and Exsel's design prowess.

design solution

Position a large 14' high extrusion wall diagonally across the trade show booth to divide the space into two semi-private conference areas. Use fabric canopies over these areas to enhance ambience. A serpentine truss provides stability for the wall and visually connects the design. Laminate, fabric and Plexi-glas panels in the wall demonstrate the wide variety of materials available for use as infill.