Case Study: H J Weir

Project Description:  30' x 30' Custom Rental Hospitality Industry Exhibit

client's comments

"We were extremely grateful for the enthusiasm and expertise of the Nimlok team."
— Alistair Norman, Sales Operation Manager, HJ Weir 

design challenge

HJ Weir are a provider of sheet and towel folding machines to the hotel and leisure industry. They are market leaders, who offer quality, excellent service and support, and good value for money.
The brief was to design a trade show booth that had the 'Wow' factor but, that allowed enough room for product demonstrations. They wanted to avoid a cluttered, crowded feel while maintaining areas for meetings, hospitality, storage and a kitchen. This trade show exhibit was to be installed in Germany.

design solution

The large arch and signage draws visitors onto the exhibit and through to the center of the stand of this custom trade show rental display. Off to the right is the bar area which gives clients a place to rest and view the product demonstrations.
The separate meeting areas with fabric dividers are perfect for client discussions. The fabric divides compliment the fabric drops used in the product display area. Finally, the surrounding gantry embraces the machinery while providing graphic opportunities through the towers and a vehicle for product lighting.