Case Study: MHP

Project Description:  20' x 30' Custom Health and Fitness Exhibit

client's comments

"Nimlok just 'gets it'. This company understands your vision from the moment you have your first meeting, and they only get better from there. From the conceptual stage, to customer service, to ontime delivery and achieving budget, they far exceeded every expectation I had! Simply magnificent work that made our work much more profitable, enjoyable and easier!"
— Frank DeJianne, Director of Marketing - MHP 

design challenge

Company is looking to upgrade from smaller 10' x 20' trade show booth. MHP sells a full-line of fitness and bodybuilding supplements and has experienced tremendous growth. MHP wants to demonstrate its new stronghold in the industry with an attention grabbing exhibit. The new exhibit design must offer a conference area, plenty of shelving to display and sell product, and ample product storage is a definite. Client needs to include many features even with a tight budget.

design solution

All graphics and hard goods of the trade show exhibit are coordinated with the company consumer awareness imaging and product packaging. Center structure of  brands company and holds the entire company product line. Two front reception desks incorporated to greet customers, start the discussion with potential clients and serve as staging areas for product demonstrations and athlete/celebrity signings. Two peripheral product towers hold empty product containers for customers and show attendees to pick up and examine. A back storage area holds plenty of product, while a conference area is also included to provide some privacy for more in-depth discussions.