Nimlok Display Talk 

Facing tighter budgets, companies have changed the way they exhibit and approach shows, but is this the “new normal?”

December 7, 2009 --

2009 was the year of the savvy exhibitor. With trade show budgets taking a hit, exhibitors have placed every face-to-face opportunity under an ROI microscope. The result? Emphasis on measurability, deeper analysis on the value of each trade show and a turn to cost-effective trade show booths and design. As the economy rebounds, are we entering 2010 with a new measuring stick for trade show success?

Nimlok weighs in on the "new normal" of trade show exhibiting, click here for more.