Nimlok Display Talk
June 6, 2008 —
Senior Expo Web Editor Heather Kirkwood shares with us the results of the latest survey of tradeshow attendees. It seems that the amount of time that tradeshow attendees spent at expos in 2007 stayed fairly consistent with their time spend in 2006. However one noted change is that there was a slightly higher percentage of people attending tradeshows came away with plans to buy than they did in the previous year. This is great news for tradeshow presenters as it literally means that while people are spending approximately the same amount of time at tradeshows, they are now leaving more likely to purchase.
Read the complete survey results, Trade Show Attendee Benchmarks.