Nimlok Display Talk
May 6, 2008 —
The more the merrier is not always true, many companies are learning, as their trade show mentalities shift focus from quantity to quality. No longer impressed with massive conventions teeming with attendees, businesses are instead opting to host their own more intimate gatherings, which typically offer more targeted audiences more targeting messages. Although, as author Mary Ellen Podmolik points out, these events carry their own set of issues that must be addressed for success on a smaller scale.
- Choosing an appealing location
- Selecting an event date that won’t conflict with other event schedules
- Entertainment and speaker selection
- Content and brand messaging to be delivered to a narrowly targeted audience
Read the article in its entirety.