Nimlok Display Talk
December 7, 2009 — 2009 was the year of the savvy exhibitor. With trade show budgets taking a hit, exhibitors have placed every face-to-face opportunity under an ROI microscope. The result? Emphasis on measurability, deeper analysis on the value of each trade show and a turn to cost-effective trade show booths and design...Continue...
August 26, 2008 — Before the doors even open, trade shows are in full-swing. Attendees, vendors, show organizers, and sponsors each contribute time, energy, and marketing dollars to ensure each show performs at its maximum potential. Keeping this pre-show flow running smoothly will... Continue...
August 25, 2008 — With innovations, technology, and bright ideas permeating through every facet of the convention industry, it’s difficult to imagine an antiquated generation of trade shows, which, despite keeping pace with industry-wide advancements, have deep histories. It is thanks to their longevity... Continue...
August 11, 2008 — Economic down-turns have a propensity to infiltrate every industry, affecting every sector; from businesses to consumers, there is no immunity. Many companies invested in event marketing now must focus on reductions; eyeing what may be considered expendable costs to... Continue...
August 5, 2008 — There are many avenues available when approaching the design of a show, creating the opportunity for a show to carry a new look every year. While evolving style is never a negative attribute of a show’s design, Kara Horner... Continue...
July 29, 2008 — 2009 is purported to become the year of inflation in the trade show industry; to assist with budget preparation, the current issue of Trade Show Executive features a series of articles presenting research for more accurate cost-forecasting. The article,... Continue...
July 22, 2008 — In an article for the spring issue of EVENT, Emily McAuliffe discusses the way one company resuscitated a group of decentralized contacts through unique means: to renew, re-kindle, and re-spark brainstorming and innovation, MG Design decided to organize and... Continue...
July 15, 2008 — While a site’s size plays a substantial role in determining what space is right for your next show, other factors are increasing in their importance. In her article, Site Selection: The Attendee Factor, Patricia D. Sherman makes the case... Continue...
July 8, 2008 — How does one go about boosting trade show attendance and preventing mid-show departures? One company had the idea to include attendee family members into the fray, turning an otherwise strictly-business event into a family vacation destination. The results provided Honeywell... Continue...
July 1, 2008 — In the face of a less-than-healthy economy, members of various industries must put their thriftiest foot forward to save time, energy, and money while maintaining their existing operations as best as possible. Steve Waugh, manager-global event marketing for IBM... Continue...
June 24, 2008 — Watch out this fall as something new and unique is coming your way! That’s right the 1st ever Trade Show Executive’s Gold 100 Award Gala & Summit will celebrate the best of the best this fall. This one of... Continue...