creating a small booth that has big impact

Epic Eye

design challenge:

Within a 10-by-10-foot booth, Epic Eye wanted a clean, elegant exhibit to replicate how the company’s product looks in an interior space. An Epic Eye “Moving Mural” depicts a natural landscape on a framed LED panel that is mounted against a wall, streaming uncompressed video that’s beyond cinema quality.

Susan Rees, president and owner of Epic Eye, talked to several exhibit builders who said she was asking for the impossible; in a trade show booth, there wouldn’t be a way to support a 100-pound piece of art.

Then Rees talked with Nimlok Chicago. “They were the only ones that suggested maybe we could build things differently,” she says.

nimlok solution:

Nimlok Chicago proposed mounting a LED panel on a stand and using a fabric backdrop to shield the stand from view - keeping the mural in front of the fabric. Contemporary furniture, a hardwood floor and two additional stands with LED panels - one at each front corner - would complete the artful display.

Peter Crouch, Partner at Nimlok Chicago, pointed Rees to sources for stands and flooring and provided advice about exhibiting internationally. Meanwhile, Nimlok Chicago designers’ reconfigured the fabric frame’s supports to accommodate the stand and dyed fabric to achieve just the color desired.

“The level of Nimlok Chicago’s customer service was quite eye opening,” Rees says, “We were treated like a big client. It was a really neat experience.” 

the results:

Epic Eye’s trade show debut was a smashing success, with “Moving Murals” earning a coveted award for outstanding innovation achievement.

“In ways big and small, we had a great support team,” she says. “There are some things that have value that aren’t on a price sheet.” 

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