productivity tips

Tradeshows and events represent the best and most meaningful way to connect with key customers face-to-face. Our productivity tips are designed to help you maximize the value you receive out of the trade shows you select.

follow up & results

• Forecast the Profitability of Each Lead
• Gain Feedback From Booth Attendees
• Gather Information from Your Booth Staffers
• Have a Detailed Follow Up Plan and Track Your ROI
• Make a Follow Up Plan and Stick To It!
• Post Show Press Releases Help Connect with Attendees
• Precisely Manage Each Expense

managing leads

• Associate a Cost to Hot Leads
• Customize Your Lead Tracking Tool to Better Categorize Prospects
• Enter Information Properly and Take Notes
• Get the Most From Every Lead
• Rank and Manage Every Lead for Follow Up
• Send Information and Thank You Notes ASAP

pre-show productivity

• Examine Your Exhibiting Program to Improve Weaknesses
• Find Savings in trade show Logistics
• Get the Most From Your Vendor Relationships
• Keep a Notebook Handy to Record Ideas and Important Facts
• Plan Your Lead Gathering Process
• Plan Your Trade Show for Optimum Efficiency
• Research Competitors to Prepare for the Show Floor and Beyond
• Show and Attendee Research Starts Early
• Three Things You Shouldn't Bring to the Show
• Understand the Organization's Goals While Preparing

selling tips

• Checklist for Establishing Goals & Objectives