| Client's Comments | "We chose to collaborate with Arena Exhibits because of the outstanding work they did for us in the past. Our familiarity with Arena Exhibits’ capabilities gave us confidence in their ability to deliver a powerfully-branded booth that would fit within our budget." |
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Design Challenge
Dinan is a US-Based BMW tuner. They develop, manufacture and market a comprehensive line of products and automotive solutions for BMW vehicles nationwide. In the past, Dinan exhibited with a 10’ x 10’ booth at various trade shows and events. For the 2015 Specialty Equipment Market Association (SEMA) show, Dinan wanted to enhance their profile and increase their space within the show. The larger, more sophisticated exhibit structure needed to be cost-friendly and large enough to comfortably display two vehicles while having size enough graphic areas to communicate updated branding.
Design Solution
Authorized Nimlok Dealer, Arena Exhibits, collaborated with Dinan to design and build a 20’ x 20’ custom fabric-based island exhibit structure shaped to complement Dinan’s logo. Using parts from Dinan’s existing booth, Arena created an arching tubular fabric structure that could house two BMW vehicles on the shows floor. Track lighting was installed on the interior wall of the fabric arch to help showcase the vehicles on display. Vivid fabric graphics communicated Dinan’s updated brand messaging, while serving as a backdrop to the vehicles. The branded counter in the foreground of the booth served as an attendee reception area and secure storage space for in-booth materials. Arena Exhibits was not only able to keep the project within Dinan’s budget, they also elevated the brand’s profile at the SEMA show.
